Menu Margin Calculator
Enter a dish’s ingredient cost and your target food-cost percentage to instantly see the recommended sell price, the VAT-inclusive amount, gross profit per cover and your margin.
Result
- Recommended sell price (excl. VAT)
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- Sell price incl. VAT
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- VAT amount
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- Gross profit per cover
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- Gross profit margin
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- Food-cost percentage
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Everything is computed in your browser; no data is sent to a server.
What the terms mean
Food-cost %
The ratio of a dish’s ingredient cost to its sell price. For example, a dish costing 30 in ingredients sold at 100 has a 30% food cost. The lower the percentage, the more of each sale is left over as profit.
Profit margin (gross margin)
The gross profit left after subtracting ingredient cost from the sell price, expressed as a share of the sell price. Food cost and gross margin are complements: a 30% food cost means a 70% gross margin.
VAT (value-added tax)
A consumption tax added on top of the menu price. We first find the price excluding VAT, then show the VAT-inclusive amount for your chosen rate. Margin is always calculated on the price excluding VAT.
This tool is a pricing guide, not financial or tax advice. Account for labour, waste and overheads separately.
Turn your menu into digital sales
Bring your correctly priced menu to the table over QR: guests scan, order, split the bill and pay securely. No waiting for a waiter, faster table turns.